A BUSINESS founded by an Army spouse has been selected to join an online directory started by one of Britain’s top entrepreneurs.

Grippy Leads, started by Jen Ives in 2012, has been chosen by Theo Paphitis for his Small Business Sunday winners’ directory

GRIPPYLEADS2To gain a place in the directory, business owners tweet a description of their company to Theo using the hashtag #SBS, with the former Dragons’ Den star selecting his favourite six and retweeting them to more-than 450,000 followers.

Speaking after attending a winners’ ceremony in Birmingham where she received a certificate from Theo (pictured right), Jen said: “I started Grippy Leads from my home – I had the idea for the product and was determined to make the vision a reality.

“It’s a great boost to the business to get a #SBS endorsement from Theo as the biggest challenge for a small business like mine is to raise awareness of what we’re doing.

“Meeting Theo and other winners at the ceremony in Birmingham was great fun, and a real sign that the business is moving in the right direction.”

Go further with AFF’s Unsung Hero

Could you be the next big thing in business?

The University of Wolverhampton was awarded AFF’s prestigious Unsung Hero Award 2014 for their free dependant’s business start-up course.

If you’re an Army spouse or partner with a business idea you’d like to develop, why not sign up?

Jen Ives did just that: “For me the course is great for advice, support, networking with other like-minded members of the course and helping me to get the Grippy brand out there.

“It is fantastic for those looking at starting their own business, whatever stage they are at, and the flexibility of being able to have some of the mentoring sessions via Skype is really helpful.”

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