ICE cream maker Cream & Country is launching a limited-edition new flavour in support of The Royal Hospital Chelsea’s Scarlets Appeal.
Five pence from the sale of each pot of Scarlet Ripple – a dairy ice cream swirled with red berry sauce and meringue pieces – will be donated to the Appeal, which is raising money to fund a new lighter Scarlet coat for the Chelsea Pensioners.
Veterans have struggled with their current heavy uniforms during the hot summer months and are often prevented from carrying out the duties they love due to risk of over-exhaustion, so the Scarlets Appeal aims to fund coats in the same iconic design but made from breathable, modern fabric.
Brigadier Tweedie Brown, chairman of Cream & Country, said: “Helping Service charities is a huge part of what Cream & Country stands for. We use the best of British produce and our Forces are amongst the best in the world.
“The characteristics of our farmers – hard work, dedication, pride in what they do – are a perfect match with the ethos of our sailors, soldiers and air forces. I am particularly pleased that The Royal Hospital Chelsea, with its royal and historical associations, is our cornerstone charity.”