SEED Mentors, providing expert advice to start-up companies, has introduced a new fund to help ex-Service personnel launch their own business on return to civilian life.

As well-trained, determined and disciplined individuals, Service personnel are well-suited for business. The Start-ups for Heroes Fund allows investors to tap into this pool of talent through a tax-efficient investment method; the Seed Enterprise Investment Scheme.

The fund will back companies set up by ex-Servicemen and women. However, it will also support businesses which offer a product or service of direct benefit to serving or former Service personnel, including those who employ ex-Forces personnel.

Acting as a partner to the businesses it backs; Seed Mentors provides a wealth of investment and business expertise, not to mention mentoring in fields such as legal, financial, HR and recruitment, IT and marketing as well as an independent director for each business.

Harvey Shulman, Founder and Managing Director of Seed Mentors, said: “The discipline, determination and guts that ex-Forces personnel have in abundance are the qualities one needs to see a start-up business through to success.

“These are serious people with serious business plans who have a lot to offer investors.”

The fund’s initial closing date is 5 April 2014, unless fully subscribed or extended by the Fund Manager. For more information about Seed Mentors, visit

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