Manchester-based jam makers Duerr’s were the North-West powerhouse that invented and manufactured the essential piece of kit in World War 1. The design – acclaimed by the War Office – inventively allowed frontline soldiers to keep their heads below the parapet while keeping the enemy in sight.
Duerr’s adapted part of their Prestage Street factory in Old Trafford to not only make jam but also to assist with the war effort.
It was considered such a significant piece of kit during trench warfare that The Imperial War Museums in London and Manchester, and The Guards Museum in London now display originals used by troops.
In memory of the soldiers who lost their lives, 100 replicas based on the original design have been made available for collectors. 25 per cent of all sales will be donated to The Royal British Legion in support of the men and women who dedicate their lives to serving the country today.
Tony Duerr, current chairman of the company and the great-nephew of inventor Edgar Duerr, says: “Edgar Duerr’s innovation symbolised the spirit of bravery and innovation that defined the war fought in the trenches.
“A simple solution meant frontline soldiers were handed a lifeline, able to effectively stick their heads above the parapet to battle fearlessly to secure victory. Through this limited re-release we wanted to pay tribute to the valour and resourcefulness of the time while do what we can to raise money for those who selflessly continue to defend us today.”
The Lifeguard Periscope is available online, priced £65 including postage and packaging.