ARE you already thinking about kitting out your child for the new school year? When it comes to choosing a school bag, research urges parents to think about their child’s posture.

Studies have shown that up to four million children in the UK are potentially harming their spines by walking with school bags that are too heavy for them.

In response, children’s backpack brand YUU is launching the ergonomically-designed YUUschool backpack alongside a ‘backing better backs’ campaign to encourage parents to reassess their child’s backpack and posture to avoid any unnecessary future back pain.

The new YUUschool backpack’s features include deep pockets and secure straps designed and positioned to avoid weight falling down into the middle of the bag which can cause unnecessary pressure and pain.

Rachael Withe, marketing manager of YUU, said: “Going to school brings with it a need to carry certain items and although we don’t always have control over the weight of those items, we do have control over the way in which that weight is carried. This is exactly why we have designed the new YUUschool according to ergonomic principals so that weight is distributed evenly and symmetrically over the child’s body.”  

Win with Army&You

Army&You is giving away one YUUschool bag, worth £40. To be in with a chance of winning, go to our Facebook page, like our page, the YUUschool post and leave a comment. Winner drawn after 10am on Wednesday 30 August.

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